AI is changing how your customers search, and it's changing how they find you. For six years, the Coalmarch Benchmark Report has been the industry yardstick for how pest control and lawn care companies invest in digital marketing — and what actually drives growth from that investment. This sixth edition pulls performance data from hundreds of companies nationwide, giving you a clear, no-fluff picture of where the industry stands heading into 2026.
If you've ever wondered whether your marketing spend is in the right place, or whether your competitors are pulling ahead with tools you haven't tried yet, this report answers that with real numbers, not guesswork.
The 2025 data gets you clarity on the questions that matter most for planning next year's budget and strategy:
Data is only useful if it changes what you do next. The findings inside this report are built to help you refine your strategy, focus your team's efforts, and unlock growth potential you might not know is on the table. From automation and AI adoption to shifting advertising trends, the report shows you what's driving success right now — and how to adjust your own approach to keep up.
See how your marketing stacks up against real industry benchmarks. Understand what's working, what's changing, and where your next dollar should go. With real-world data and takeaways you can act on immediately, you'll have the clarity to make decisions that move your business forward — not just more information to sort through.
For years, Coalmarch has helped pest and lawn companies turn data into growth, and this report is part of that mission. By sharing real insights from across the industry, we help you benchmark your performance, spot opportunities before your competitors do, and stay ahead of a landscape that's changing faster than ever.